With all the buzz around sustainability, climate change and plastic pollution, it is good to see businesses around the world including PepsiCo and Nestle starting to talk about eco-friendly choices. Everyday, news reports highlight the innovative strategies of businesses to combat plastic pollution. For decades, we have been polluting our environment with plastic disposables, obsessed with the use-and-throw culture. Now we read about many inventions to replace plastic disposables with other types of disposables that are environment-friendly, labelled as pro-earth, biodegradable, compostable, food-grade etc. But are we going in the right direction by replacing one kind of disposable with another which is less harmful? Have we thought about the whole life cycle of these disposables – from manufacturing, segregation, collection to processing of the waste we generate? The invention of plastic was supposed to save trees by replacing papers. We have fooled one whole generation in the name of recycling, and given rise to the dependency on plastic. Now, are we fooling another generation in the name of biodegradable and eco-friendly disposables? Is non-biodegradability the only problem? ...